That is why we have gathered six awesome ways to kick off your warm calls, along with some useful tips to help you make them a success.
How Is a Warm Call Intro Different from a Cold Call Opener?
The main difference between a warm call and a cold call is whether you and the person on the other end of the line have any sort of connection before you make the call.
Imagine a cold call as introducing yourself to someone you’ve never met before. They don’t know who you are, and you don’t know them. When you start talking, you need to clearly explain who you are and, most importantly, why you’re calling them. That’s because you’re starting from zero when you’re trying to build any kind of relationship or trust.
On the other hand, a warm call is like reaching out to someone you’ve already met. For example, maybe a former colleague suggested you contact them, or they’re expecting your call because they’ve engaged with your website. In this instance, there’s already a little bit of familiarity or a reason why they might be open to hearing from you. And because of this existing link, your introduction can often be a bit more direct, and you can build upon that initial connection more easily.
What Should You Include in Your Warm Call Openers?
When you’re planning your warm call, there are a few things you should do as quickly as possible:
- Use their first name: It makes it feel like you already know them and builds a better rapport right away.
- Stay polite: Being respectful of their time and how they’re feeling makes them more likely to want to talk to you.
- Match their tone: If they sound happy, be happy too! If they’re more serious, be a bit more serious; it helps you connect better.
- Stay friendly: A warm and positive attitude makes you sound approachable and makes them feel more comfortable talking to you.
- Go straight to the point: Since it’s a warm call, they might already know a little bit about why you’re calling. This means you can get to the main reason without delay, which is also a good sign that you respect their time.
Five Example Warm Call Openers to Try Today
Got a warm call to make? We’ve got you covered! Here are five top ways to kick off the conversation like a pro.
1. Directly refer to their website visit
E.g.: “Hi Marc, I noticed you were looking out our website recently, specifically the XYZ page. I was wondering if you had any questions about it? I’ll be happy to help!”
This warm call opener works well because talking about what they were looking at shows you understand what they’re interested in, and you can start to build a good connection. If you keep the conversation focused on things they actually care about, it’s more interesting for them. Plus, by offering to help or give them more information, you sound friendly and helpful. Ending with a question gets them involved in the conversation right away.
2. Remind them of their content engagement
E.g.: “Hi James, I saw you visited our website and also downloaded our eBook on ‘How to drive revenue’. That’s awesome! I wanted to chat briefly about what you were hoping to learn more about.”
Talking about how they’ve checked out your content can really help you connect with them and get a good conversation going. It also reminds them of what they previously liked, so they know why you’re calling. Keeping a friendly tone, asking questions and not just trying to sell will help them feel good.
3. Acknowledge their brand interaction(s)
E.g.: “Hi Peter, thanks for liking our post on LinkedIn about the upcoming webinar. It’s great to see you’re interested in our content on XYZ. Can I tell you a bit more about how we can help?”
This way of starting a warm call is good because by relating to their likes and interests, you can talk about topics they already like. Also, by offering more information, it can help you to position yourself as an expert and a useful ally who’s ready to help.
4. Point out their general interest in your website
E.g.: “Hi Olivia, I’m reaching out because you’ve shown some interest in XYZ. Would you like to find out more about how we can help? I think you’d find it interesting!”
Starting a warm call by asking them general questions is a friendly way to start talking and learn what’s on their mind. Remember to mention your company and what you do so it helps them know who you are and why you might be calling.
5. Highlight your mutual connection
E.g.: “Hey Isabelle, Marcus Smith was just telling me about you, and he said we should definitely connect! They mentioned you’re also in B2B sales?”
Starting your warm call by mentioning your mutual connection and shared interests or industry is a great way to build a connection with the person you’re calling. It also helps to show them why it would be good for you to connect.
How do you find your warm leads?
You’re now armed with some killer warm call openers, but how do you know who to call? That’s where Lead Forensics comes in super handy. It’s like having a secret peek at which B2B companies are checking out your website, so you know who’s already interested. By combining these openers with the contact information Lead Forensics gives you, you’re basically setting yourself up for success. Time to ditch the guesswork and start making smarter calls!
