B2B marketers: we have a secret to share with you
By making some simple changes to your business website, you can transform it into a valuable and reliable source of revenue. Traditionally, a website would have played the role of an online brochure, showcasing generic information about your organization.Over time, however, it has evolved to become a direct revenue generator that can deliver relevant experiences to potential buyers, prospects, and customers alike. It’s the first place your visitors go when they discover your business, and the last place they’ll check before making a digital transaction.
Place your CTAs above the fold
Get to know your website visitors
A clear view of the industries, locations, and size of the businesses visiting your website, and their buying intent, gives you insight into your various target audiences. With data-driven technology like Lead Forensics working in the background of your site, you’ll gain a vital and accessible view of your hidden traffic. Similarly, identifying your best-performing campaigns and the referrer channels that drive the most traffic helps you decide where to invest your money, and, most importantly, where you should not.
Make it easy for your visitors to inquire
Deliver relevant experiences to each and every visitor
Follow-up and connect with visitors instantly
To develop a culture of immediacy, with real-time follow-ups at the center of your strategy, employing a culture of customer obsession across your entire business can be highly beneficial. Lead Forensics, for example, alerts users of their website visitors as they land, providing them with the advantage of perfect timing.
Invest in high-end technology with strong integration possibilities and real-time alerts to help you stay a step ahead of your competitors. Reach out to website visitors while they’re still in ‘buying mode’, and deliver high-priority, qualified leads seamlessly across your organization.
Introduce CRO engagement tools to your site
Promote content, offers, and products through eye-catching header banners. Remember, the more engaging and helpful your site, the longer your visitors will spend exploring to gain the information they need to make a buying decision
Use behavioral insight to understand visitors and optimize your site
This also allows you to identify what you need to alter and optimize on your site, such as adding or editing calls-to-action, form-fills, increasing page load speed, introducing pop-up ads and banners, or changing the design to boost engagement.
Don’t just sell – Educate
Transform your site into a hub of thought leadership and valuable insight that will inform and nurture potential buyers – developing your tone of voice and providing you an array of rich material to share online. With effective CRO and UX tactics across your site, the most engaged readers, viewers, and recipients of your content will find it easy to inquire, quickly becoming a prospect. A high understanding of your product leads to simpler opportunity qualifications for your organization.
Consider a website visit as an integral part of the buying journey
Test your success
Use Lead Forensics to measure the time spent on specific landing pages or pieces of content to identify your best performers and, most importantly, the ones that need improving. Experiment with varying content topics, language, imagery, and even the style of your outreach. Remember, the idea you thought would be the best isn’t always the one that drives the best results.
