Doc Line Maximize Xerox Sales with Lead Forensics

About Doc Line

Doc Line is a Platinum Partner and reseller of Xerox, specializing in providing Xerox solutions alongside their IT services. The company boasts an impressive thirty years of experience in the document management and printing solutions sector.

Founded in 1992 by Valter Sabadini, who brought two decades of experience from his management role at Xerox Italia SPA, Doc Line has evolved significantly from its origins as a single-member company. Over the years, it has expanded into a comprehensive Group, incorporating several other dealers and a Software House.

The Challenge

Doc Line wanted to more effectively track and engage with leads for Xerox products and services. The main challenges included identifying interested prospects in real time and efficiently managing interactions with both new leads and existing customers. This was critical as restricted their ability to provide Xerox products and support to website visitors that didn’t complete a form.

Our Solution

Lead Forensics was implemented to revolutionize Doc Line’s approach to lead management. Key features of the platform, such as automated trigger reports and live data updates, were integrated into their daily operations.

The platform enabled immediate recording of detailed visitor behavior—like page views and visit timings—directly into their CRM. This ensured that leads were quickly and accurately evaluated and assigned to sales heads with relevant industry expertise. This enabled a highly personalized follow-up strategy which included telephone outreach based on specific Xerox product interests.

The Result

The implementation of Lead Forensics brought significant improvements:

Lead Quality and Conversion:
Doc Line identified around 350 high-interest leads per year, with approximately 15% deemed high-value—a higher rate than typically expected. This quality of leads resulted in better conversion rates, particularly for Xerox products.

Sales Growth:
From these leads, 11 sales were closed, primarily consisting of multiple Xerox product orders, contributing to around £70,000 in revenue over two years. Notable transactions included a single deal worth £20,000. With additional prospective deals, including one valued at £80,000, the potential for increased revenue is substantial.

ROI Enhancement:
The use of Lead Forensics yielded an ROI of 877%, which could potentially double if the major pipeline opportunities come to fruition.

Efficiency in Sales Processes:
Automation and efficient lead segmentation significantly reduced the time spent on manual processes, enabling the sales team to concentrate on nurturing the right prospects with tailored Xerox solutions.

Through their strategic use of Lead Forensics, Doc Line enhanced their lead management process and significantly boosted their ability to successfully market and sell Xerox products.