How Mac’s Truck Sales Turned Anonymous Website Traffic into Over £1M in Revenue (in Just Two Months)

About Mac’s Truck Sales

Mac's Truck Sales is a UK-based company that specializes in the sale of new and used trucks. With a strong focus on quality and customer service, the company is dedicated to providing businesses with the commercial vehicles they need to drive success. The company operates with a lean sales team of three people and has set ambitious targets to grow its lead generation and sales pipeline.

The Challenge

Mac's Truck Sales set a clear goal to increase their monthly leads, aiming to hit an additional 25 leads per month. Prior to using Lead Forensics, they struggled to consistently generate the volume of outbound enquiries needed to meet this target. They hoped to acquire 5-10 additional leads per month through Lead Forensics, as well as better manage their sales pipeline and follow-up processes, especially with existing customers.

The sales team also needed a more efficient way to handle incoming leads, manage ongoing customer relationships, and ensure timely follow-ups for upselling opportunities. With only three people handling the entire sales process, the team required a solution that could automate certain functions to maximize their productivity and ROI.

Our Solution

Mac's Truck Sales adopted Lead Forensics to support their lead generation, pipeline management, and customer follow-up processes. The platform provided real-time insights on potential leads visiting their website, which allowed the sales team to act quickly on the best opportunities.

New Leads: Lead Forensics helped Mac’s Truck Sales to consistently meet and exceed their target of 5-10 new leads per month. Over the first two months, this led to an uplift in confirmed truck sales, significantly surpassing their expectations.

Sales Pipeline: Lead Forensics streamlined their pipeline management, assigning leads to the sales team via trigger reports. This process allowed the team to stay on top of active leads and follow up at the right moments. One notable success came when a customer who had received a quote two months earlier reappeared via Lead Forensics. The sales team immediately reached out and closed the sale that same day.

Existing Customers: Previously, the team would follow up with existing customers every six months. With Lead Forensics, they can now identify when a previous customer revisits their website and follow up the next day, accelerating the upselling process and deepening customer relationships.

The Result

Lead Forensics has delivered outstanding results for Mac’s Truck Sales. With a sales team of just three people, the company has not only hit its lead generation targets but also converted several of these leads into significant sales, bringing in over £1M of revenue in just two months.

The enhanced pipeline management and timely follow-ups on existing customers have made a noticeable difference in their efficiency. The team is now able to focus on high-priority leads and take quick action when a customer shows buying intent, dramatically improving their sales processes.

Mac’s Truck Sales is now looking to focus on optimizing their prospect pipeline and tracking marketing campaigns more effectively using Lead Forensics to measure the success of their efforts.

Lead Forensics has proven to be a powerful tool for Mac's Truck Sales, enabling them to exceed their lead and sales goals with a small team.