Driving Sales into High Gear: How RH Commercial Vehicles Achieved 1,150% ROI with Lead Forensics

About RH Commercial Vehicles

With over 40 years in the commercial vehicle industry, RH Commercial Vehicles (RHCV) is a one-stop shop for commercial vehicle sales, service, maintenance, and repair.

With depots in Nottingham, Leicestershire, Alfreton, Peterborough, Northampton, and Newark, their commitment to keeping customers' vehicles on the road has made them a trusted partner across a broad range of sectors.

The Challenge

To maintain their competitive edge, RHCV began to look for efficient ways to identify potential customers who had been visiting their website and quickly act on those leads.

The goal was to improve the efficiency and effectiveness of their sales process and increase revenue by converting website visitors into customers.

Our Solution

RH Commercial Vehicles implemented Lead Forensics to monitor website visitors browsing the New, Used, Rental, Aftersales, and Trailers sections. By leveraging Lead Forensics' powerful tracking and analytics capabilities, they gained valuable insights into who was visiting their site and their browsing behaviour.

Initially, the Communications Exec logged in and assigned leads to the sales team, but the entire sales team eventually began using the system to follow up with leads in real-time.

The Result

As a direct result of using Lead Forensics, RHCV experienced a significant increase in opportunities and generated £50k in revenue.

With a 1,150% return on investment (ROI), their sales process became more efficient and effective, allowing them to capitalize on the potential of their website traffic.

The company's success with Lead Forensics has led to the entire sales team actively using the platform, ensuring timely follow-ups with leads and even more opportunities for growth.