Data-Driven PPC: How SF Media Used Lead Forensics to Increase Enquiries by 200%

About SF Media

SF Media are an award-winning digital marketing agency and Lead Forensics partner, based in the East Midlands. They work with clients throughout the UK, providing results-driven SEO, Paid Search and Social Media campaigns. These campaigns are focused on driving high-quality traffic and delivering a positive return-on-investment.

The Challenge

SF Media onboarded a B2B Paid Search client in a challenging industry where keywords carried mixed intent. This posed a significant risk of wasting advertising budget on irrelevant traffic, particularly B2C traffic, which would not convert into qualified leads.

Our Solution

After the first two months of the campaigns being live, SF Media were able to use insights from Lead Forensics to pinpoint which keywords were delivering the ideal type of business. They were also able to see which keywords were delivering non-relevant B2C traffic.

The Result

Using the data gathered from Lead Forensics, SF Media were able to streamline the keywords in each campaign to drive targeted traffic. They were also able to use the data to identify key actions that needed to be taken on the website to improve conversion rates.

By month four, the Paid Search campaigns were delivering consistent website enquiries. Overall online enquiries were up over 200% and the client was delighted with the results, agreeing to carry on the campaigns throughout the rest of the year after the initial trial period.