by Martin Boyle | Feb 24, 2025 | Blog, Marketing, Sales
What is Lead Generation? Lead generation is the process of attracting and capturing potential business customers (leads) who have an interest in your products or services. The goal? To identify decision-makers, nurture them through the B2B sales funnel, and convert...
by Charlotte Laver | Feb 21, 2025 | Blog, Marketing, Uncategorized
1. Create Great Content High-quality content is a powerful way to attract potential leads. Write blog posts, produce whitepapers, or create videos that help your audience solve problems they care about. The focus should be on providing real value, not just pitching...
by Charlotte Laver | Jan 10, 2025 | Blog, Marketing
Key Digital Trends Shaping Demand Generation The future of lead generation revolves around data-driven decisions, artificial intelligence and automation. Let’s take a look at the trends that will reshape how businesses will attract, engage, and convert leads in the...
by Charlotte Laver | Jan 2, 2025 | Blog, Marketing
Executive Summary Your marketing plan’s executive summary captures the big picture. It is a snapshot of your high-level goals, key strategies, and expected outcomes. Think of it as your elevator pitch: concise and compelling, showing how your marketing initiatives...
by Charlotte Laver | Dec 6, 2024 | Blog, Marketing
The Foundation of Trust in B2B Marketing In B2B marketing, trust isn’t just important – it’s essential. Unlike in B2C, where purchases can be made on impulse, B2B buying decisions often involve complex, high-stakes contracts that span years and require...
by Martin Boyle | Nov 15, 2024 | Account Management, Blog, Marketing, Sales
What Is Revenue Generation? Revenue generation is the process of creating income for a business through the sale of products or services. In the B2B (business-to-business) context, it involves transactions between businesses, where one company offers goods or services...
