by Charlotte Laver | Jan 10, 2025 | Blog, Marketing
Key Digital Trends Shaping Demand Generation The future of lead generation revolves around data-driven decisions, artificial intelligence and automation. Let’s take a look at the trends that will reshape how businesses will attract, engage, and convert leads in the...
by Charlotte Laver | Jan 2, 2025 | Blog, Marketing, Uncategorized
Executive Summary Your marketing plan’s executive summary captures the big picture. It is a snapshot of your high-level goals, key strategies, and expected outcomes. Think of it as your elevator pitch: concise and compelling, showing how your marketing initiatives...
by Charlotte Laver | Dec 12, 2024 | Marketing, Sales, Uncategorized
Why High-Value Prospects Are Essential for B2B Success In the B2B landscape, high-value prospects are more than just potential customers. They are the decision-makers and organizations that align closely with your offerings and represent significant revenue...
by Charlotte Laver | Dec 6, 2024 | Blog, Marketing
The Foundation of Trust in B2B Marketing In B2B marketing, trust isn’t just important – it’s essential. Unlike in B2C, where purchases can be made on impulse, B2B buying decisions often involve complex, high-stakes contracts that span years and require...
by Martin Boyle | Nov 15, 2024 | Account Management, Blog, Marketing, Sales
What Is Revenue Generation? Revenue generation is the process of creating income for a business through the sale of products or services. In the B2B (business-to-business) context, it involves transactions between businesses, where one company offers goods or services...
by Emily Gittings | Sep 2, 2024 | Account Management, Blog, Marketing, Sales
B2B Websites Building a successful B2B website is crucial in today’s digital-first world. Unlike B2C sites, which focus on individual consumers, B2B websites must cater to businesses—often dealing with complex products or services, multiple decision-makers, and...
