by Emily Gittings | Sep 2, 2024 | Account Management, Blog, Marketing, Sales
B2B Websites Building a successful B2B website is crucial in today’s digital-first world. Unlike B2C sites, which focus on individual consumers, B2B websites must cater to businesses—often dealing with complex products or services, multiple decision-makers, and...
by Emily Gittings | Aug 27, 2024 | Account Management, Blog, Marketing, Sales
What is IP Tracking? IP tracking involves identifying the IP addresses of visitors on your website and linking them to specific organizations. An IP address is a unique identifier for every device connected to the internet. Using an IP tracking tool allows you to...
by Emily Gittings | Aug 9, 2024 | Blog, Marketing
What Is a B2C2B Marketing Strategy? In the world of business, companies traditionally follow either a Business-to-Business (B2B) or Business-to-Consumer (B2C) model. However, as digital advancements reshape marketing landscapes, new models are emerging. One such...
by Emily Gittings | Aug 2, 2024 | Blog, Marketing
Webinars as your B2B sales leads engine B2B Sales is a highly competitive arena where generating quality leads can significantly impact your bottom line. One powerful tool for lead generation in the B2B space is the webinar. In this guide, we’ll explore how webinars...
by Emily Gittings | Jul 30, 2024 | Blog, Marketing
Lead Magnets in B2B Marketing If you work in B2B marketing, then you’re probably familiar with the term lead magnet. It is often used within online and digital marketing circles to describe something that a company offers in exchange for a lead handing over their...
by Emily Gittings | Jun 26, 2024 | Blog, Marketing, Sales
iThe numbers speak for themselves: a staggering 98% of website visitors leave without engaging, representing a massive untapped opportunity. Lead Forensics is a game-changer for lead generation for this reason. By identifying anonymous B2B website visitors and...
