by Emily Gittings | May 14, 2024 | Blog, Marketing
The most successful online retailers know how to keep us coming back for more and filling up our online baskets with items we never knew we wanted. They have become masters at using marketing automation and their digital strategies continue to grow in sophistication....
by Emily Gittings | May 2, 2024 | Blog, Marketing, Sales
There is no set way to conduct this varied process; both sales and marketing teams can employ several nurturing methods to revolutionize their approach to business success. The key to bountiful lead nurture lies in ensuring each prospect gains an individual buyer...
by Emily Gittings | Apr 30, 2024 | Blog, Marketing
Startups fail when they neglect to focus on the end user of their product. Established companies falter when they ignore the changing behavior of customers. What both groups have in common is a lack of understanding about who they are dealing with. As a B2B, you need...
by Emily Gittings | Apr 25, 2024 | Account Management, Marketing, Sales
We all know that our best prospects are our existing clients; so, we need to ensure we’re building a customer obsessed culture. After all, customers stay loyal to companies based on the experience they receive, according to SuperOffice. Whether they’re on your website...
by Emily Gittings | Apr 23, 2024 | Account Management, Blog, Marketing, Sales
When implementing website visitor tracking tools, it is crucial to ensure that whatever you choose slots seamlessly into your wider business strategy and supports your measurable marketing goals. Start by ensuring you have a robust strategy in place — assess your...
by Emily Gittings | Apr 18, 2024 | Blog, Marketing, Sales
They can drive more website traffic, increase email activity, help lead generation, and ultimately produce more revenue; almost 80% of the B2B organizations who exceeded their revenue targets last year have buyer personas in action! Whether you’re familiar with buyer...
