by bagleyj | Oct 27, 2023 | Blog, Marketing
Pay-Per-Click, or PPC as it is commonly known, is one of the quickest ways to generate traffic to your website. It’s about targeting an audience based on the search terms they are using, by having an ad appear next to the search results that come up for selected...
by bagleyj | Oct 27, 2023 | Blog, Marketing, Sales
Getting The Basics Right Before you attempt any marketing, you need to make sure you’ve got the basics right. That means having a strong personal and company profile that really showcases your business. Why is this so important? Well, here’s what we’re aiming for:...
by bagleyj | Oct 26, 2023 | Blog, Marketing
Definitions and differences Simply put, an inbound approach brings leads in, an outbound approach goes out to find them. Inbound lead generation encourages leads to inquire with your business of their own accord, welcoming them in with a website, blogs, content...
by bagleyj | Oct 26, 2023 | Blog, Marketing
Know your sales velocity Sales velocity is a helpful sales pipeline metric that helps businesses measure the effectiveness of their pipeline. It is a simple equation that requires four numbers to work out — the number of opportunities in your pipeline, your average...
by bagleyj | Oct 26, 2023 | Blog, Marketing
Unlike traditional marketing, which casts a wide net to reach a broad audience, ABM narrows its efforts to tailor content, messaging, and outreach for specific target accounts. The goal is to create personalized experiences that resonate with decision-makers and key...
by bagleyj | Oct 26, 2023 | Blog, Marketing
While this guide can help you get started in a short amount of time and will show you results fairly quickly, it is only the first step. Once you’ve seen how it works and the results it could generate for you, then you can use the insights you’ve gained to take it up...
