Try for free5

Lead Generation: Inbound or Outbound?

Lead Generation: Inbound or Outbound?

Definitions and differences   Simply put, an inbound approach brings leads in, an outbound approach goes out to find them. Inbound lead generation encourages leads to inquire with your business of their own accord, welcoming them in with a website, blogs, content...
11 Strategies to Increase Revenue Growth

11 Strategies to Increase Revenue Growth

Know your sales velocity Sales velocity is a helpful sales pipeline metric that helps businesses measure the effectiveness of their pipeline. It is a simple equation that requires four numbers to work out — the number of opportunities in your pipeline, your average...
A Complete Guide to ABM in 2025

A Complete Guide to ABM in 2025

Unlike traditional marketing, which casts a wide net to reach a broad audience, ABM narrows its efforts to tailor content, messaging, and outreach for specific target accounts. The goal is to create personalized experiences that resonate with decision-makers and key...
Lead Generation Metrics: Measurements for Success

Lead Generation Metrics: Measurements for Success

A metric is a strictly numerical measure, offering teams objective data clearly outlining desired details; but which metrics are best to measure in lead generation? With so much marketing activity covering a variety of channels, gathering the vital data you need can...