by Emily Gittings | Jul 30, 2024 | Blog, Marketing
Lead Magnets in B2B Marketing If you work in B2B marketing, then you’re probably familiar with the term lead magnet. It is often used within online and digital marketing circles to describe something that a company offers in exchange for a lead handing over their...
by Emily Gittings | Jun 25, 2024 | Marketing, Sales
One such tool that has revolutionized customer re-engagement is website visitor identification software. This technology not only identifies who is visiting your website but also provides crucial insights to help you craft personalized re-engagement strategies....
by Emily Gittings | Jun 18, 2024 | Account Management, Blog, Marketing, Sales
Cue the frantic scramble to organize a quick advert, the mad rush to set up another email campaign and the many hours staying late to desperately get just one more lead! Last minute lead generation isn’t ideal for anyone, there must be a better way… This is where the...
by Emily Gittings | May 30, 2024 | Account Management, Blog, Marketing, Sales
Large firms may choose to call on the services of specialist external consultants, who will help them figure out what the best growth strategy is going to be. At the other end of the spectrum, micro businesses and very new companies will often be focused on pulling in...
by Emily Gittings | May 28, 2024 | Account Management, Blog, Marketing, Sales
From intelligent work management methods to the latest digital tools, it’s about having a system in place that’s as streamlined and efficient as possible. That includes having all team members fully on board and using the CRM, plus making the most of software and...
by Emily Gittings | May 24, 2024 | Account Management, Blog, Marketing, Sales
Whether you’re just starting out with IP tracking, or you’re keen to discover a fresh tool, you need to understand the different types of website visitor trackers on the market, so you can make the best decision for your business. Choosing the right tool doesn’t just...
