by bagleyj | Oct 26, 2023 | Blog, Marketing
A metric is a strictly numerical measure, offering teams objective data clearly outlining desired details; but which metrics are best to measure in lead generation? With so much marketing activity covering a variety of channels, gathering the vital data you need can...
by Peter Auton | Oct 24, 2023 | Blog, Marketing
Whatever shape or size your website may be, when it sits at the heart of a lead generation strategy, the key to success is knowing your numbers. To be able to check that your website is achieving its full potential, you need to have a strong handle on what’s working...
by bagleyj | Oct 24, 2023 | Blog, Marketing
1. AI-Powered Personalization: Beyond Algorithms, Into Conversations We’re in a new era where Artificial Intelligence (AI) isn’t just a futuristic concept—it’s an integral part of our everyday business strategies, with around a third of companies using AI...
by bagleyj | Oct 23, 2023 | Account Management, Blog, Marketing, Sales
What is IP Tracking? Tracking IP addresses can advance your website analysis, boost marketing campaign success and benefit lead generation for sales success. But how can IP addresses be tracked? IP address tracking technology has been part of our digital world for...
by bagleyj | Oct 16, 2023 | Blog, Marketing
The reason it’s so vital? The way modern buyers now go about making their purchasing decisions. 60-80% of modern buyers will head online and do their research, long before ever speaking to a sales rep. This means that marketing is now playing a bigger role than ever...
by bagleyj | Oct 6, 2023 | Blog, Marketing
In the world of marketing, we often use a number of terms interchangeably without clearly establishing their differences. With so much jargon, ever-changing tactics, and ‘the next big thing’ always on the horizon — it is easy to see why certain terms get mixed up....
