by Charlotte Laver | Dec 20, 2024 | Blog, Sales
Understanding the Gatekeeper’s Role Gatekeepers: love them or loathe them, they’re a critical part of your journey to decision-makers. But here’s the thing, they’re not there to ruin your day. Their job is to filter calls, and if you approach them strategically, they...
by Charlotte Laver | Dec 20, 2024 | Blog, Sales
How Effective Is Cold Calling? Despite the perception of cold calling as a tough and time-consuming tactic, the numbers prove it is still a cornerstone of successful sales strategies. While not without its challenges, cold calling consistently delivers results when...
by Charlotte Laver | Dec 12, 2024 | Marketing, Sales, Uncategorized
Why High-Value Prospects Are Essential for B2B Success In the B2B landscape, high-value prospects are more than just potential customers. They are the decision-makers and organizations that align closely with your offerings and represent significant revenue...
by Charlotte Laver | Dec 12, 2024 | Blog, Sales
Why Pre-Call Research is Crucial Let’s face it – nobody wants to feel like they’re just another name on a list. And as a salesperson, the last thing you want is to come across as generic or unprepared. That’s where pre-call research swoops in to save the day....
by Charlotte Laver | Dec 6, 2024 | Blog, Sales
What Is a B2B Sales Pitch and Why Does It Matter? A B2B sales pitch is a strategic presentation or conversation aimed at persuading another business to invest in your product or service. Unlike one-off consumer purchases, B2B deals often involve high stakes, long-term...
by Charlotte Laver | Nov 28, 2024 | Blog, Sales
Introduction to Website Analytics: Driving Sales with Data Website analytics track how visitors interact with your website, offering insights into where they come from, what pages they visit, and the actions they take. For sales teams, this data reveals...
