by Martin Boyle | Feb 24, 2025 | Blog, Marketing, Sales
What is Lead Generation? Lead generation is the process of attracting and capturing potential business customers (leads) who have an interest in your products or services. The goal? To identify decision-makers, nurture them through the B2B sales funnel, and convert...
by Martin Boyle | Feb 18, 2025 | Blog, Sales
Did you know that 57% of C-level buyers prefer to be contacted by phone? That’s right! While email and social media have taken over much of the sales process, cold calling and the human touch can make all the difference. But let’s be honest – it isn’t easy. It...
by Martin Boyle | Feb 7, 2025 | Blog, Sales
A strong sales pipeline is a buffer of qualified opportunities that’ll help you meet (and hopefully exceed) sales targets. If that buffer is absent, you’re stuck with unpredictable revenue, slower growth, and a general sense of unease. Studies show that...
by Charlotte Laver | Dec 20, 2024 | Blog, Sales
Understanding the Gatekeeper’s Role Gatekeepers: love them or loathe them, they’re a critical part of your journey to decision-makers. But here’s the thing, they’re not there to ruin your day. Their job is to filter calls, and if you approach them strategically, they...
by Charlotte Laver | Dec 20, 2024 | Blog, Sales
How Effective Is Cold Calling? Despite the perception of cold calling as a tough and time-consuming tactic, the numbers prove it is still a cornerstone of successful sales strategies. While not without its challenges, cold calling consistently delivers results when...
by Charlotte Laver | Dec 12, 2024 | Blog, Sales
Why High-Value Prospects Are Essential for B2B Success In the B2B landscape, high-value prospects are more than just potential customers. They are the decision-makers and organizations that align closely with your offerings and represent significant revenue...
