by Charlotte Laver | Dec 12, 2024 | Blog, Sales
Why High-Value Prospects Are Essential for B2B Success In the B2B landscape, high-value prospects are more than just potential customers. They are the decision-makers and organizations that align closely with your offerings and represent significant revenue...
by Charlotte Laver | Dec 6, 2024 | Blog, Sales
What Is a B2B Sales Pitch and Why Does It Matter? A B2B sales pitch is a strategic presentation or conversation aimed at persuading another business to invest in your product or service. Unlike one-off consumer purchases, B2B deals often involve high stakes, long-term...
by Charlotte Laver | Nov 28, 2024 | Blog, Sales
Introduction to Website Analytics: Driving Sales with Data Website analytics track how visitors interact with your website, offering insights into where they come from, what pages they visit, and the actions they take. For sales teams, this data reveals who is...
by Martin Boyle | Nov 15, 2024 | Account Management, Blog, Marketing, Sales
What Is Revenue Generation? Revenue generation is the process of creating income for a business through the sale of products or services. In the B2B (business-to-business) context, it involves transactions between businesses, where one company offers goods or services...
by Emily Gittings | Oct 16, 2024 | Sales
Understanding B2B Sales Software B2B sales software is a broad category of tools designed to improve the sales process for business-to-business transactions. It includes CRM systems, lead generation tools, sales automation platforms, and more. But what makes a B2B...
by Emily Gittings | Sep 2, 2024 | Account Management, Blog, Marketing, Sales
 B2B Websites Building a successful B2B website is crucial in today’s digital-first world. Unlike B2C sites, which focus on individual consumers, B2B websites must cater to businesses—often dealing with complex products or services, multiple decision-makers, and...
