Cookie Policy
Lead Forensics is a software that reveals the identity of your anonymous website traffic and turns them into actionable leads within a business to business environment.
Cookies
This cookie policy is for visitors to our website, apps and other brand-owned pages, discussing how we use cookies. The use of ‘we’, ‘our’ and ‘us’ in this notice means ‘Lead Forensics’, as operators of the aforementioned channels.
What are cookies?
Cookies are small text files that are stored on the browser or hard drive of your computer or mobile device when you visit a web page or application. Cookies are widely used to make websites work more efficiently for users, as well as to provide evidence to the website’s operators.
Most web browsers automatically accept cookies, but should you not wish to have information collected in this way, you can configure settings within your browser to disable or accept cookies. For further information on how to control cookies in your browser, including enabling, blocking, clearing and disabling, please refer to ICO Cookies Control.
How do we use cookies?
Lead Forensics uses session cookies / essential cookies, which do not require consent under GDPR. These cookies are placed on your browser to ensure that our website delivers you information and services securely and functionally.
In order to further improve your experience, we place persistent cookies in your browser to remember some of your information. These cookies allow us to tailor our content and the overall website experience by recognising you as users. Their purpose is to make your visit easier and more useful to you when you revisit our website by remembering information, like preferred language, or pre-populating form fields, and other settings.
These cookies require your consent, which we seek through the consent banner you encounter when you visit our web pages, in-line with the opt-in requirements on Cookie Law in GDPR and all other regulations and legislation.
To opt-out of persistent cookies, please select ‘decline’ when the cookie consent banner appears, If you have already opted-in and now wish to opt-out, please email –
[email protected] informing us of your request.
Types of Cookies
Session- A session cookie exists only when you are reading or navigating the website. Upon closing the web browser, these cookies are removed.
Persistent- A persistent cookie exists on your computer until a future date; for instance, the cookie expiry date could set as 1 year, and each time a website is accessed over this period, our website will access this cookie.
Third Party- These are implemented by third party websites with the aim of collecting certain information to carry out various research into behavioural, demographic and other analytical information, which we use to deliver the best possible user experience.
The table below shows a complete breakdown of the cookies used through our web pages.
| Cookie | Purpose | Type | Expiry |
| __zlcmid | This is for our website chat, used to identify a device across visits, and also across a single chat session. | Third-party | Session |
| __zprivacy | This is used to store your preference to disable Live Chat, and cease using cookies. | Third-party | Session |
| __zlcid | This is for our website chat, used to identify a device across visits, and also across a single chat session. | Third-party | Session |
| __hssc | This cookie keeps track of sessions. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp. |
Third-party, (Consent Banner) |
Persistent, 30 minutes |
| __hstc | It contains the domain, utk (see below), initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). |
Third-party, (Consent Banner) |
Persistent, 2 years |
| hubspotutk | Keeps track of a visitors identity. Is passed to hubspot on form submission and used when de-duplicating contacts. |
Third-party, (Consent Banner) |
Persistent, 10 years |
| __hs_opt_out | This cookie is used by the opt-in privacy policy to remember not to ask the visitor to accept cookies again.This cookie is set when you give visitors the choice to opt out of cookies. |
Session, Third-party |
Persistent, 2 years |
| __hs_testcookie | This cookie is used to test whether the visitor has support for cookies enabled. | Third-party | Session |
| _ga | Used to distinguish users for website analytics |
Third-party, (Consent Banner) |
Persistent, 2 years |
| _gid | Used to distinguish users for website analytics |
Third-party, (Consent Banner) |
Persistent, 24 hours |
| _gat | Used to throttle request rate – Google Analytics deployed via Google Tag Manager |
Third-party, (Consent Banner) |
Persistent, 1 minute |
| __cfduid | The __cfduid cookie is used to identify individual clients behind a shared IP address and apply security settings on a per-client basis. |
Third-parties, (Consent Banner) Hubspot, LuckyOrange, Zopim |
Persistent, 1 years |
| _lfuuid | The _lfuuid cookie consists of a random GUID (a unique reference number), which can enhance the ability to match business data from IP addresses collected via requests made from within a JavaScript code installed on our website. | First Party (Consent Banner) |
Persistent, 1 year |
| Unbounce | Cookies to track page stats and attribute a conversion event back to a specific page using the page ID and variant letter. Unbounce cookies do not store any personally identifiable information and cannot be used to identify an individual based on the information stored in them directly. | Third Party | Session |
| Hotjar | In order to process data about your visit to a website, Hotjar stores first-party cookies on your browser. | First Party | 1 year |
| NextRoll | NextRoll cookies are being used for the purpose of advertising. | Third Party | 13 months |
| sliguid | This cookie provides an anonymous user identifier across multiple requests. | Third Party | Persistent/12 months (1 year) |
| slirequested | Once the sliguid cookie has been confirmed against a central server, this cookie is set for every request that comes in. | Third Party | Persistent/12 months (1 year) |
| slireg | This cookie identifies the Salesloft server region that the Team’s data is on. | Third Party | Persistent/7 days |
| sli_token | This cookie is set when the email recipient clicks through a Live Web Tracking tracked link. | Third Party | Persistent/30days |
| site_identity | This cookie is set when the email recipient clicks through a Live Web Tracking tracked link. This cookie is for scout.salesloft.com. We do this to allow multi-site tracking. | Third Party | Persistent/1000days |
This policy was last reviewed and updated on the 20th May 2020. Policies are periodically reviewed to ensure compliance with the current compliance environment.
