Using AI to Boost Productivity

What I wish I'd Known About Sales with Tom Boston

In this episode of What I Wish I’d Known About Sales, Martin from Lead Forensics chats with Tom Boston, Brand Growth Manager at My Sales Coach, about his journey from cold-calling in the trenches to becoming a familiar face in the sales community.
Tom opens up about finding his voice on LinkedIn, why humour and authenticity matter more than sounding “professional”, and how leaning into who you really are can make selling feel easier and more natural. They talk about making prospects smile, standing out without being pushy, and building real connections that last beyond the first call. A relaxed, honest conversation about bringing more personality into sales, and why being human might just be your biggest advantage.

Sales

What I Wish I'd Known About Sales with Nia Secker

In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by Nia Secker. Nia has built a powerhouse reputation on LinkedIn by pulling back the curtain on the SDR experience. She shares everything from live cold calls to the hilarious realities of sales life. As the SDR Manager at My Sales Coach, Nia is on a mission to turn sales into a more supportive, coaching-led profession.

Sales

What I Wish I'd Known About Sales with Fred Copestake

In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by Fred Copestake. Fred is a renowned sales trainer, founder of Brindis, and the author of acclaimed books including Selling Through Partnering Skills, Ethical Selling and Hybrid Selling. With a career built on moving sales away from the high-pressure tactics of the past toward a collaborative, 'partnering' mindset, Fred joins us to discuss the subtle evolution of the industry. We dive into why the 'gift of the gab' is a myth, the importance of aligning your sales career with your personal values, and why the most successful salespeople today act as a guide rather than the hero of the story.