B2B customer account management: online intel
You want to be customer-centric, get closer to your B2B clients and increase your share of wallet, but you don’t always have the intel or insight to be truly proactive.
With Lead Forensics you’ll have access to detailed customer engagement insight. Be alerted when your B2B customers re-visit your website, discover what they are looking at, understand where they need more support and uncover opportunities for up-sell and cross-sell.
Our real-time alerts keep your team informed of your customers’ online engagement with your B2B website, use that intel to fuel the success of your account management teams.
Incredible intel for successful B2B customer account management teams
B2B customer account management is complex, often with multiple stakeholders, multi-faceted use cases and varied reasons to purchase.
Understanding the motivation of your B2B customers can be tricky, often information can be difficult to extract from customers for even the very best B2B customer account management teams.
Be alerted when one of your B2B customers visits your support pages, or based upon their interaction with your website, seems to be having difficulty with getting the information that they need.
Enable your B2B customer account management team to build up detailed insight, and intuitively know what your customers need, when they need it – reaching out with a timely call or email.
With highly relevant and proactive outreach, watch your customer satisfaction skyrocket.
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Turn lapsed B2B customers back into revenue
It’s a fact that customers churn.
However, the grass isn’t always greener, and when a lapsed B2B customer is considering your services again, their first destination is almost always to visit your website.
Uncover all the lapsed customers visiting your website, including what they are looking at and how engaged they are. Route that intel to your B2B customer account management team, and win back their business by showing them just how valued they are.
Without a customer re-engaging, a business stands 20-40% chance of winning a customer back, but once they re-engage the chances of securing that win-back is as much as 80%.
Get real-time insight integrated directly into your CRM and enable your team to capitalize on important win-back revenue streams.
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