IP tracking is a very effective way of improving your business efforts. With the use of IP tracking software, you can shed light on your unknown website visitors.
The truth is, that only 2% of your website visitors will make contact with you, meaning that 98% of website visitors have subsequently left your site, seemingly lost forever. That’s a big proportion of website visitors you’re missing out on – but with software from Lead Forensics, this doesn’t have to be the case.
Lead Forensics is a powerful lead generation tool designed to reveal the businesses visiting your website. All you have to do is add a tracking code to your website and then analyze the data. While data can sometimes look a little overwhelming, with Lead Forensics your core information is presented in a simple yet effective way, on a sleek easy-to-use interface that allows you to delve deeper for more insight into your prospects
That aside, how can you benefit from Lead Forensics’ software? Let’s take a closer look.
For Sales
Salespeople work hard, that’s for sure, and there’s nothing worse than investing time and money nurturing leads that take you down a dead end. So first and foremost, IP tracking can massively help your sales teams.
1. Uncover new leads
This is what Lead Forensics is all about. By tracking IP addresses you can see who has visited your website, but more specifically the products and service pages they are interested in. You’ll get to see full company details, the SIC industry code, turnover plus a whole host of added extras. All of this combined, provides your sales team with better quality leads to target.
2. Nurture leads
A new lead does not necessarily mean an instant sale. Leads will enter at various stages of the sales funnel, depending on their user behavior and site interests – all of which are accessible to you via this software. For leads higher up the funnel, nurturing needs to take place before you close a sale – and with the aforementioned information from Lead Forensics you can better nurture leads into quality conversions.
3. Identify cross-selling opportunities & renewals
Conversely, you may have pre-existing customers who are still accessing your site and visiting certain product or service pages. This presents your sales team with another opportunity to cross-sell to those clients or renew if the contract is up. Lead nurturing needn’t take place here, and time investment is likely to be minimal considering they’re pre-existing clients, so cross-selling and retention is likely to yield a more impressive ROI.
4. Avoid time-wasting with cold calling
Speaking of time investment, how often does your sales team spend cold-calling? What’s the ROI on this sales technique? Save time and money by only contacting quality leads, those who are much more likely to convert rather than chasing weak leads with hope. It’s time to take advantage of the powerful technology at your fingertips with Lead Forensics.
For Marketing
5. Re-nurture leads
As mentioned, not all new leads will convert, and sometimes they may even drop out of the sales funnel. However, all is not lost, instead of treating the prospect as a potential lead and bombarding them with calls to see if ‘they’re still interested’, feedback to the marketing departments on what the prospect’s concerns/issues are. Your marketing teams can help to re-nurture these leads by creating highly targeted content.
6. Close the gap between sales and marketing
Above is a good example of how two seemingly interdependent teams, through communication, can better serve the business interests of your company. This will make your efforts far more effective. Avoid wastage and focus on quality – by working with each other you’ll be spending less time chasing the unknown and more time nurturing, re-nurturing and cross-selling to the more important prospects and clients.
7. Establish popular/unpopular pages
For any website it’s useful to know the most popular and least popular webpages. How many unique visitors and returning visitors have visited a particular page? How long do your visitors spend on each page, do they exit the site or visit another page? Knowing this information enables your marketing teams to tailor their content and digital efforts, and either further promote popular pages or try to raise more awareness of the pages with fewer visitors.
8. Improve the buying cycle
With IP tracking software you can identify the user’s journey. This means that from page to page you can track what they’re looking at and whether they are converting at the Contact Us page. If you identify pages with higher exit rates, it’s worth analyzing that page to see whether it needs to be optimized via information architecture or simply if more / less information is needed for the user’s benefit. It might be worth considering if additional pages are needed before accessing the Contact Us page, or conversely, if fewer pages are needed.
9. Target your marketing efforts
Work smarter, not harder. Instead of marketing to a huge audience of unknown web visitors, use IP tracking to target your efforts. As mentioned, you can see the best and worst performing pages, as well as specific pages that prospects are interested in. This should make your marketing campaigns more tailored to suit the needs of your visitors. Furthermore it’ll make your efforts far more scalable.
10. Attribute enquiries
In the digital space, it is sometimes difficult to attribute a sale to a specific marketing channel. There are ways to track this by all means, but let’s say that someone has enquired via social or a paid advert, but then left. However, if they come back to your site and enquire, without IP tracking it is difficult to attribute that inquiry to the correct marketing channel. This will give you more accurate insights into spend, ROI, and effectiveness.
11. In-depth website analytics
With detailed insights into site visits, referring sites, date and time of visit, location, page visit duration and so much more, you can enhance your digital marketing campaigns. Not only does this allow you to target your efforts, but you’ll also have data at your hands to prioritize and refine your strategy accordingly.
In today’s competitive B2B landscape, every lead counts. Lead Forensics’ IP tracking software empowers you to identify, qualify, and nurture leads with greater efficiency, transforming your website into a lead generation machine.
With Lead Forensics, you can uncover hidden opportunities, personalize outreach, and optimize your marketing efforts for maximum ROI. Stop wasting time with cold calling and generic campaigns.
Ready to take your B2B sales and marketing to the next level? Try Lead Forensics today: Lead Forensics – Book A Demo (Offer) (hs-sites.com)
