Earning Trust to Drive Demand

Webinar topic detail

Ask any salesperson and they’ll say that trust and relationships are the most important factor in business decision making.  Yet B2B marketing often becomes caught in short term cycles to hit quarterly targets, struggling to find the balance with longer term activity which nurtures and deepens relationships with customers and prospects.

Edelman is the world’s largest communications agency and has been studying trust for over 20 years.  Join us for a conversation with Andrew Mildren, the Managing Director of Business Marketing EMEA, who will share data from the Edelman Trust Barometer and Thought Leadership Impact report on how companies can earn and build trust throughout the B2B buying cycle.

In this must-attend session, Andrew will cover:

• The value of trust in business decision making: its role at different stages of the sales process and how companies can measure and shape their marketing activity around trust.
• Earning the right to busy business decision-makers’ time: being memorable and driving action with customers and prospects.
• Using demand generation and account-based marketing to build trust.
• Examples of campaigns for companies like DP World, Shell and Microsoft which demonstrate how companies can apply this thinking in their own programmes.

Don’t miss out on this opportunity. Whether you’re looking to reach new customers and prospects; nurture conversations through long sales cycles or cut through in a crowded market, this session is a shortcut to getting ahead.

Secure your spot now and learn how your B2B demand generation can earn trust with buyers.