Is Your Attribution Strategy Sabotaging Your Growth?
For B2B marketers, proving the impact of marketing efforts is frustratingly complex. Traditional attribution models, designed for consumer brands, rarely translate effectively, leaving you stuck with unreliable data and guesswork instead of clarity and confidence.
Without the right approach, you risk wasting budget, making misinformed decisions, and, worst of all - struggling to justify marketing’s true value to leadership. That’s why we’re bringing in Mat Morrison, Strategy Director of Digital Whiskey, to help cut through the confusion.
Webinar topic detail
What You’ll Learn (and Why You Can’t Miss This)
📉 Why your current attribution model might be sabotaging your growth — and what to do instead
💰 How to prove marketing’s value in boardroom language that gets budgets approved
🚨 The secret to spotting real buying signals (spoiler: it’s not LinkedIn likes or site traffic)
🧩 How to track ‘invisible’ touchpoints like exec LinkedIn activity, events, and PR — and tie them to revenue
⚙️ Simple steps to build a custom attribution model — no fancy tools or data scientists required
📊 What a powerful Key Client Reporting dashboard looks like — and how to build one that drives action
📈 Real-life examples of marketing influence on multi-million-pound deals — backed by site visit data
Don't let flawed attribution hold you back. Join us to discover how to use data to prove marketing’s value, secure buy-in and drive growth.
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